IGEM:Carnegie Mellon University/2009/Notebook/SUCCEED Survey and Peer Incentives/2014/02/12
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Notes and Thoughts
Some services/businesses offer some sort of incentive if you get your friends to sign up or use their products. Somehow very difficult to find research regarding this (?)
Dholakia, 2010: How effective are Groupon promotions for businesses?
Study of 150 businesses find Groupon promotions profitable for 66% of businesses