IGEM:Carnegie Mellon University/2009/Notebook/SUCCEED Survey and Peer Incentives/2014/02/12

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Notes and Thoughts

Some services/businesses offer some sort of incentive if you get your friends to sign up or use their products. Somehow very difficult to find research regarding this (?)

Dholakia, 2010: How effective are Groupon promotions for businesses?

http://gp-f.googlecode.com/svn/trunk/Reference/Research/Groupon%20Effectiveness%20Study_%20Sep%2028%202010.pdf

Study of 150 businesses find Groupon promotions profitable for 66% of businesses



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